WEINHEIM - Freudenberg Performance Materials has launched Filtura, its new product brand for filter media solutions.

Bringing together its Colback, Enka solutions, Evolon, Karbofil and Lutradur brands, Filtura is described as a comprehensive portfolio of high-performance filter media products and customized solutions for air and liquid filtration. It will debut at Filtech, the international trade fair for the filtration technology industry, in Cologne in February 2023.

With the new brand, Freudenberg says it is pooling its know-how more effectively across products lines and giving innovations for the filter media market a further boost. Customers are expected to benefit from the different types of advanced technologies and the broad know-how of the global supplier of innovative technical textiles. Filtura also aims to bring greater clarity to the filter media market while enabling Freudenberg Performance Materials to extend its position in this market.

"Filtura epitomises high-quality and innovative filter media from Freudenberg Performance Materials," the company said. "The name stands for forward-looking products and promises innovative, tailor-made filter media solutions. At the same time, it underpins Freudenberg’s pioneering focus on sustainability."