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BRUSSELS - EDANA has confirmed that preparations are well underway for Outlook 2025, with hundreds of participants from more than 50 companies already signing up.

The exhibition area is also filling up quickly, EDANA reports, with 12 booths already sold, leaving just 8 remaining.

The comprehensive three-day programme will explore the latest trends in AHPs, compliance and competitiveness, and dedicated sessions on wipes and start-ups, with renowned speakers and interactive formats designed to spark dialogue and collaboration.

EDANA has also confirmed one of this year’s keynote speakers , Ambassador Ivo H. Daalder, former U.S. Ambassador to NATO and president of the Chicago Council on Global Affairs.

At Outlook, Daalder will explore how shifting global alliances are reshaping international trade and what this means for business. Drawing on decades of diplomatic experience, he’ll offer strategic insights into navigating today’s evolving geopolitical and economic landscape.

Networking will take centre stage with two special evening cocktails planned. The first, a thematic cocktail, will take place in the exhibition area on Day 1, encouraging relaxed exchanges among participants. On Day 2, attendees will enjoy a memorable external cocktail held at one of Budapest’s most iconic venues, offering a unique cultural touch to the event experience.

Sponsorship opportunities are also available for companies looking to stand out and boost their brand visibility throughout the event! These options provide exclusive exposure before and during the event, both online and onsite.

Participants are encouraged to book their accommodation early to take advantage of preferential rates, available via the official event platform. With strong interest and limited spaces remaining, we invite you to be part of this exceptional event.

“Join us in Budapest for three days of insights, connections, and inspiration,” EDANA says.

Outlook will be held in Budapest, Hungar, from 23rd to 25th Sepetmber, 2025. You can register here. You can read more about the event here.

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