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NEW DELHI – Much has happened in the development of the market for absorbent hygiene products (AHPs) over the past two years in India, ensuring a large attendance for the 5th Edition of the Right Hygiene Conference, held from June 2-3.

“New players are entering the market and existing participants are in expansion mode,” said Samir Gupta managing director of organiser Business Coordination House (BCH). “Raw material supply is gradually becoming localised and import substitution is on the rise. As India gears up for the next hygiene revolution, it is witnessing new market trends coupled with a change in production dynamics. A never seen before ‘user awareness’ is making the business very exciting.”

Attracting 320 delegates from 20 countries and 155 companies, the 2022 conference exceeded participation at earlier Right conferences. The products covered were sanitary napkins, baby and adult diapers, underpads and wipes, with companies keen to showcase innovations in products, processes, raw materials and machinery.

In keynote speeches, R. Senguttuvan, operating partner at Premji Invest, addressed the implications of private equity for companies, while Akhil Meshram, senior director for feminine care at Procter & Gamble and Kanav Gupta, BCH associate director, both outlined trends and innovations in the Indian hygiene industry and its prospects to 2030. EDANA’s general manager Pierre Wiertz provided much food for thought with his presentation on evolving the value proposition of AHP’S within three generations.

Other companies making presentations included A.Celli Nonwovens, Andritz, Avgol, Cellulose Converting Solutions, Fitesa, H.B. Fuller, Inviya (Indorama), Mondon, Nobel Hygiene, Nordson, Optima, Osprey Corporation, Reifenhauser Reicofil, S.B. Packagings, SDP Global, Swara Baby Products and Teknoweb Converting.

The winners of the 2022 Right Hygiene Awards were Niine, for its vital role in supporting hospitals and local bodies during the Covid-19 pandemic in India, Inviya for the first made in India hygiene grade spandex, and Avgol Nonwovens for its latest biotransformation technology. A special BCH Legend Award was presented to Wilfried Laser, key account manager at Optima.

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