LENZING – Lenzing Group has announced the official availability of Veocel branded responsible viscose fibres from its production plants in Asia Pacific.

The new fibre offering is now available via Lenzing Nanjing Fibers production site and will soon be made available from its South Pacific viscose plant in the second half of this year.

According to Lenzing, the introduction has been made possible by the conversion of two production sites to enable a more optimised process and efficient use of energy for the production of the fibre offering for the Asia-Pacific market.

“The expansion of Veocel branded viscose fibre production in our production facilities is a key milestone for our brand development in Asia-Pacific," said Steven Tsai, senior regional commercial director for Nonwovens Asia, Lenzing. "Since the beginning of the Covid-19 pandemic, we have observed a strong growth in demand for responsible alternatives to fossil-based materials in the nonwovens sector, from cleaning and hygiene products to everyday care products especially in Asia-Pacific.

"We are confident that with the launch of responsible viscose fibres in the region, we can support the evolution of the cleaning and hygiene sector, from heavy reliance of fossil-based materials to responsible, wood-based alternatives.”

Certified by the EU Ecolabel, Veocel branded fibres are designed to be smooth on the skin as well as having efficient absorption and liquid management which allows for uniform distribution of the liquid they absorb, enhancing the liquid management in nonwoven products.

The fibres can be used in a number of applications, such as in the hygiene sector, addressing the trend of increasing popularity of functional single-use wipes in the region which emerged from the COVID-19 pandemic.

Alongside the viscose fibres, Veocel is also continuing to expand its co-branding portfolio across key markets in Asia-Pacific, welcoming new brand partners who produce a range of nonwoven products, including facial sheet masks, baby wipes, flushable moist toilet tissues, and sanitary napkins.