LENZING - Lenzing has added a new variant to it Veocel brand of lyocell fibres, which is designed to be naturally smooth and gentle, ensuring comfort for sensitive skin.

The launch of Veocel with Dry technology is part of the Austrian firm's aim to drive greater sustainability in the personal care and hygiene industry.

As Lenzing notes, increasingly, consumer expectations are extending beyond functional needs, to focus on natural materials and ingredient transparency. While most hydrophobic fibres are fossil-based fibres, Dry technology by Lenzing allows cellulosic Veocel branded lyocell fibers to achieve similar liquid-controlling properties built on a biodegradable, botanic-derived material.

As well as being environmentally friendly, the hydrophobic fibres are designed to provide comfort and a feeling of dryness for the wearer, which comes from enabling strategic fluid distribution. This is a particularly useful trait in absorbent hygiene products as it helps to manage bodily fluids, keeping the surface dry and the touch soft even after encountering liquid. Overall, this contributes to a comfortable personal care experience for the wearer and allows them to feel as if their skin is next to nature.

The fibres are also soft to touch and gentle on the skin, and are therefore beneficial for applications that have direct contact with skin, such as in femcare and period care products, adult incontinence products and baby diapers.

“We have observed a growing trend of consumers who are mindful of product ingredients, so we created a product that can offer both sustainability and performance,” said Jürgen Eizinger, vice president of Global Nonwovens Business at Lenzing. “Our new Veocel Lyocell fibers with Dry technology are certified biodegradable and compostable – therefore, offering an eco-friendly and quality alternative to fossil-based materials. The Veocel brand is continually expanding its capacities and innovations for wood-based specialty fibers as a means to reduce the industry’s reliance on fossil-based materials in personal care products.”