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Environmental news and technical  innovation in the nonwovens sector

“Consumers generally overestimate their own willingness to pay a premium for sustainable products. The products that objectively and directly benefit the potential buyer are more likely to be purchased at a premium.  The marketing of environmental benefits should target the relevant set of interests of the consumer and not stay too general.  A product’s carbon footprint has absolutely no emotional value to the consumer. So does it still make sense to develop sustainable products? Of course – it not only helps the environment but pays off in the form of building goodwill for your brand.”

Jan Bock, senior purchasing manager, Lidl


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Sustainable Nonwovens is the print magazine and daily news website for easy insight and analysis from throughout the entire nonwovens supply chain..

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