CINCINNATI – Procter and Gamble has unveiled its latest addition to its Pampers diaper brand.

Swaddlers 360 diapers have been designed to transform and simplify diaper changes. Featuring a stretchy, pull-on waistband and Easy-Tear Sides, Swaddlers 360 diapers are said to offer hassle-free changes whilst also providing 100% leakproof protection.

"Pampers new Swaddlers 360 diapers are a testament to our commitment to innovation in baby care,” said Marty Vanderstelt, father of two and senior vice president, North America Baby Care at P&G. "We want to help parents love the change throughout every stage of diapering as their child grows. Swaddlers 360 diapers offer the same unmatched softness and skin protection that parents and babies have long trusted in traditional Pampers Swaddlers plus a 360-degree stretchy waistband to make changes more convenient."

Swaddlers 360 diapers feature a 360-degree stretchy waistband as well as easy-tear sides with an attached tape for convenient and hygienic disposal.

The dual leak-guard leg barriers and lockaway channels also provide enhanced protection where leaks commonly occur, while locking wetness away to keep baby’s skin dry and healthy.

The diapers are also 100% hypoallergenic and are free of elemental chlorine bleaching, parabens, and latex.