STOCKHOLM - Ahlstrom has launched BioProtect, a new, sustainable, and protective nonwoven solution for laundry care applications.
Incorporating patent pending technology, BioProtect has been designed to deliver high dye-catching performance, protecting laundry from color runs. Its ability to lock up loose dyes found in the wash water enables it to prevent dye transfer and colour runs, maintaining the original color of clothes, Ahlstrom said.
The product is biodegradable and biobased, utilising 100% naturally derived fibres and manufactured with wet-laid technology for premium quality.
“Our high performance solution for laundry care delivers excellent dye-catching performance,“ said Pierre Mary, vice president, Nonwovens. “Delivering protection to laundry against color run, with performance aligned with industry benchmarks."
Anna Brikh, product manager, Consumer Nonwovens added: "Our sustainable product also reduces environmental impact being designed from renewable sources. Ahlstrom BioProtect has been awarded with the highest OK biobased rating of 4 stars by the accredited certification institute TÜV Austria."