OAKLAND – Cradle to Cradle (C2C) certified products are being featured in Amazon’s Climate Pledge Friendly programme which has recently been launched in Europe.

The Climate Pledge Friendly label will enable Amazon customers across France, Germany, Italy, Spain, and the UK find more than 40,000 products that have earned one or more of 19 different sustainability certifications that help preserve the natural world.

To select the certifications, Amazon evaluated hundreds of external sustainability certifications and chose organisations that have demonstrated environmentally related sustainability benefits.

“Amazon’s Climate Pledge Friendly gives consumers direct access to thousands of certified, sustainable products,” said Peter Templeton, president and CEO of the Cradle to Cradle Products Innovation Institute. “The C2C Standard has long provided brands and manufacturers with a globally recognised, science-based measure for products made to have a positive impact on humans and our environment, and we are delighted Amazon has chosen to include C2C certified products in this new programme.

“Climate Pledge Friendly will empower consumers to make more informed product choices and inspire more future-focused brands and manufacturers to design, make and verify products using C2C and other respected standards recognised by the programme.”

www.c2ccertified.org