Procter & Gamble is offering a free trial of its latest Always Infinity sanitary pads to consumers in the USA, following the product’s success in the 2015 Product of the Year Awards.
Product of the Year is the world’s largest consumer-voted award for product innovation. Established 27 years ago in France, it currently operates in 42 countries and in the US is backed by the votes of over 40,000 consumers.
Always Infinity was named Product of the Year in the feminine care category.
While most pads are based on cellulose and cotton, Always Infinity is based on FlexFoam technology which P&G says is revolutionising comfort and protection. Always Infinity absorbs 10 times its weight while forming to a woman’s body for amazing comfort.
“Our hope is to offer women protection they can trust with comfort they can barely feel,” said Always marketing director Amanda Hill.
Always Infinity samples can be claimed here.
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