SCOTTSDALE - Dyper has announced the launch of its newly designed diaper and fully recyclable kraft paper packaging now manufactured in North America – marking a major step forward in both the single-use diaper and packaging industries.
As Sergio Radovcic, Founder and CEO of Dyper notes, the vast majority of disposable diapers are constructed with two water bottles worth of plastic and sold in single packs with virgin plastic packaging. About 36% of all plastic is used for packaging, and 85% of it ends up in the landfill, where it can take up to 500 years to break down.
Designed to meet this challenge, this new launch marks Dyper’s successful transition to fully recyclable paper packaging for single packs in retail stores – a first of its kind for the category in North America.
Packaging for Dyper’s larger Club Boxes is fully recyclable, with inner packs utilizing post-consumer resin (PCR). Repurposing old plastics that would otherwise have gone to the landfill is central to driving the circular economy and a reduced carbon footprint.
Additionally, Club Boxes and inner packs are now certified by the How 2 Recycle labeling program, which clearly communicates recycling instructions to the public.
The diaper itself has also undergone improvements, including a thinner absorbent core and sizing optimized for comfort and fit - without sacrificing absorbency or performance. The new diaper remains a certified USDA BioPreferred 55% Product, DermaTest 5 star rated, Standard 100 by Oeko-Tex certified and made with wood pulp certified by the Forest Stewardship Council (FSC).
"Dyper’s new product line represents a significant step forward in our mission to reduce plastic waste and build a healthier planet for our children," said Radovcic. "Parents shouldn’t have to choose between their baby's well-being and the environment. By using materials such as paper, natural wax and clay in our packaging and plant-based materials in our diapers, we hope to set an industry wide example that we can all reduce our reliance on plastics as a society.”
Dyper now also utilizes manufacturing in North America to ensure a reduced carbon footprint, improved shipping lead times and a more promising innovation pipeline.
