Japanese hygiene group’s joint venture with Toyota Tsusho combines direct sales and locally outsourced production to develop its East Africa business
TOKYO - Unicharm has brought its East African joint venture with Toyota Tsusho into full-scale operation, introducing a direct sales-led model to strengthen its hygiene products business in Kenya and neighbouring markets.
The company presented the strategy at an inauguration ceremony in Nairobi on 14 October 2026.
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