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P&G reports growth in baby care sales

By Haydn Davis
26 October 2026

Higher baby care volumes boost Q1 performance, while rising input costs and lower hygiene segment earnings highlight continuing pressures

The brand’s emphasis is on skin-contact safety and consistency of performance

Procter & Gamble reported 3% organic sales growth in its Baby, Feminine and Family Care segment for the first quarter of fiscal 2027, supported by higher baby care volumes in Greater China and North America.

Segment net sales reached $5.32 billion in the three months to 30 September 2026, although net earnings fell 4% to $1.06 billion.

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