Increased awareness and demand for sustainable products in consumer-driven markets is now one of the most important marketing tools for brands, according to MÃ¥rten Hellberg, CEO of Swedish cleantech company OrganoClick. Anticipating legislation changes, Hellberg says the nonwovens industry should follow the lead of many leading textile and apparel brands, and be proactive in the use of alternatives to florocarbons and perfluorinated compounds (PFAS or PFCs) if it is to stay ahead of the game.
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