BRUSSELS - EDANA has launched a new, far reaching and ambitious communications campaign aimed at raising awareness of nonwovens among key target audiences.
Highlighting the unique benefits of nonwovens and the broad range of innovations aimed at ensuring the sustainable growth of the sector, the Nonwovens, you say? initiative was devised with widespread industry support and participation.
"The #NonwovensYouSay campaign is all about creating awareness of the world of Nonwovens, a fascinating industry that creates products and materials to make the daily life more comfortable and convenient," EDANA says. "What do running shoes, baby diapers, surgical masks, roads, and air filters all have in common? Surprise! It’s nonwovens. Although often hiding in plain sight, we use nonwovens both day and night and from the moment we are born to the day that we die.
"Thanks to their softness, breathability, and exceptional absorption, nonwovens are today’s unsung heroes of comfort and convenience. But nonwovens aren’t just an essential material in many everyday products, they’re also at the vanguard of sustainability and innovation. Clearly, the nonwoven sector is full of surprises – and Nonwovens, you say? intends to unveil them all."
Messages
Over the course of the next 19 months, the campaign will see EDANA roll out a range of creative activities through our dedicated website, social media platforms, videos, infographics, interviews, games and events.
The three core topics for its messaging are:
Raising the Bar on Sustainability - While drafting a sustainability report and vision statement, EDANA conducted a sustainability survey of its members. Among the findings was that a substantial number of its members communicate about their sustainability performance publicly through their websites and dedicated sustainability reports. Several EDANA members even go so far as actively using Environmental Product Declarations (EPD) to communicate about the environmental impact of their products.
Defining the Future on Innovation - Although the nonwovens industry has been around for over 50 years, the full-scale industrialisation of nonwovens manufacturing didn’t take off until the 1980s. Since then, the nonwovens industry has been driven by a passion for innovation, leveraging the latest technologies to constantly advance the state-of-the-art. A prime example of this is the development of web forming and web consolidation technologies.
Benefits of nonwovens on daily life - Although they’re often hiding in plain sight, nonwovens really are everywhere. From hygiene products to clothing and even automobiles, nonwovens play an essential part in many everyday items. Here we highlight some of the many ways we all use nonwovens each and every day.
Over the course of the next 19 months, EDANA will roll out a range of creative activities through our dedicated website, social media platforms, videos, infographics, interviews, games and events,
For more details go to: https://nonwovensyousay.eu
