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Wipes demand to reach US$47.3b by 2036

By Haydn Davis
13 October 2026

Rising hygiene requirements and a shift towards cellulose-based, biodegradable substrates are set to shape nonwovens supply for wipes

NEW YORK - The global wipes market is forecast to grow from US$25.1 billion in 2025 to $47.3 billion by 2036, at a compound annual growth rate of 6.0% between 2026 and 2036, a new report suggests.

The report from Transparency Market Research also points to sustained demand for nonwoven substrates across personal care, healthcare, household cleaning and industrial applications.

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