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Essity swoops for Brazil feminine care business

By Haydn Davis
24 August 2026

The $284 million deal includes the Carefree, Sempre Livre and o.b. brands for sanitary pads, liners and tampons, as well as related manufacturing equipment in Brazil

STOCKHOLM - Hygiene and health company Essity has entered into an agreement to acquire Kenvue’s feminine care business in Brazil.

Following shortly after Kimberley Clark’s US$48 billion acquisition of Kenvue’s global operations, the deal includes the market-leading Carefree, Sempre Livre and o.b brands in Brazil.

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