EDANA joins call for harmonised EU packaging rules

BRUSSELS – EDANA has joined 14 other European industry trade associations calling for the European Commission and Member States to adopt a pragmatic approach for the future harmonised packaging labels, in line with the EU’s agenda for the EU Single Market, simplification and competitiveness.

Alongside representatives from a range of industries including cosmetics, sporting goods, the food & drink, and the electronics sector, the signatories to a letter to European Commission say that the system should rely on text-free pictograms, available in achromatic or monochromatic versions matching the packaging palette, with the possibility of using digital labelling as a core element.