KELHEIM – Speciality viscose fibre manufacturer Kelheim Fibres has partnered with traceability solutions provider TextileGenesis in a move that will significantly enhance its supply chain transparency from 'fibre to retail' by ensuring the provenance of sustainable textiles against generics.
TextileGenesis offers a blockchain-based technology through which stakeholders can track and verify the use of sustainable fibres, helping clients establish oversight of their supply chains and authenticate the origins of their materials.
“Transparency and traceability are the foundation that enables consumers to make informed decisions,” said Marina Crnoja-Cosic, director, new business development at Kelheim Fibres.
The technology has been sought out by an increasing number of companies looking to place onus on their sustainability credentials, as the data it generates can validate any public claims.
Outlining how a digital fibercoin ensures transparency and reliability throughout the entire production line and beyond, Amit Gautam, Founder & CEO at TexileGenesis said: “Fashion and textile value chain is undergoing major transformation driven by sustainable materials, shifting consumer demand for sustainable products, and increasingly stringent regulations on transparency. Great to see Kelheim moving the industry forward by actively participating in the traceability journey."
