JAKARTA - Yoona Digital Indonesia, a female technology (femtech) company based in Indonesia, has launched a new line of 100% organic cotton sanitary pads.
Added to the range are All Night pads 36cm made from 100% organic and other environmentally friendly materials.
The founding of Yoona began from the personal experience of Susanna Angraini, CEO and Founder of Yoona Digital Indonesia, and her daughters who had a hard time finding pads that were suitable for their sensitive skin. "After doing a lot of research, I found out that are a lot of women there with the same–however, talking about this issue is often considered taboo. To provide a solution against irritation and rashes caused using unhealthy sanitary pads, we launched organic sanitary pads that are free of bleach, fragrance, and chemicals that are urgently needed by all women in Indonesia."
With the concept of female wellness, Yoona's sanitary pads consist of Negative Ion Anion Strip technology as an antibacterial that prevents itching and strong odours from the feminine area. Furthermore, Yoona's sanitary pads are also equipped with food-grade adhesives that are safe to use.
According to the World Bank, Indonesia produces around 7.8 million tons of plastic waste annually and 4.9 million tons of plastic waste are not handled properly. In fact, various sources reveal that plastic sanitary pads generally take hundreds of years to decompose, thus bringing a major impact on environmental damage.
Yoona's sanitary pads use 100% high quality German and Japanese organic cotton which is extra thin and highly absorbent. As a result, all of Yoona's sanitary pads are biodegradable within 6-12 months, thereby contributing to environmental sustainability.
Yoona has various certifications in the health and sustainability fields, including the AKL certification and distribution permit from Indonesia's Ministry of Health, Halal Certification from New York, FDA Approved, and Organic Certification from ECOCERT.
With its femtech innovation, Yoona is also the first and only brand of sanitary pads in Indonesia that implements a subscription-based model.
