DENVER - CleanWell, the supplier of plant-based household cleaning products has announced a strategic business shift to focus exclusively on developing custom green wipes and disinfecting sprays for B2C and B2B partners.
The company is exiting the CleanWell-branded retail segment of its business to concentrate on turnkey product development solutions from concept to finished goods for CPG brands, contract manufacturers and industrial supply companies.
CleanWell, which is dedicated to incorporating its proprietary formula in other companies' products, said that its expertise in formula development, regulatory requirements, supply chain management and co-manufacturing relationships, will help partners meet the rising demand for cleaner cleaning products that is being fueled by increasing environmental awareness as well as the COVID-19 pandemic.
"Partnerships have been a substantial part of our business since the company was founded, enabling us to have a bigger impact than we could have as a retail brand alone," said Stew Lawrence, CEO of CleanWell. "With today's growing interest in greener cleaning, we have an opportunity to increase that impact exponentially by focusing our efforts on helping other companies offer solutions without the potentially harmful chemicals of conventional cleaners. Cleaner cleaning has been our mission all along, and putting our resources into developing third-party products is the best way for us to advance that mission in today's market."
This emphasis on partnerships builds on the success of CleanWell's longtime affiliations with Seventh Generation, Benefect, simplehuman and other brands that have leveraged CleanWell's technology to deliver green cleaning solutions using no chlorine or quaternary ammonium compounds, alcohols, hydrogen peroxide or other harsh chemicals.
The active ingredient in all CleanWell-designed products is Thymol, an EPA-approved, broad spectrum plant extract that kills 99.9% of household germs including the SARS-CoV-2 virus. The combination of Thymol and CleanWell's choice of inactive ingredients enables partners to make better-for-you claims that can differentiate their products in the marketplace.
