AALBORG - Fibertex Nonwovens has announced a restructuring of its operations in North America which includes reorganizing its spunlace and needlepunch businesses, the two technologies it currently operates in the region, into two divisions.
The move is expected to increase the focus on the specific needs of its customers across North America.
Following the restructuring, Fibertex has announced the appointment of Carlos Benatto into the position of President, Fibertex Nonwovens, North America. Carlos is a highly skilled, experienced senior executive, who has a proven track record within Fibertex as the Managing Director, Fibertex Nonwovens Brazil, over the last five years.
Elsewhere, Randy Blasczyk has been appointed General Manager for the Needlepunch Division and Sales Director for Industrial Products and Needlepunch. Randy joined Fibertex in 2016 after spending approximately 24 years in Operations Management, Quality, and Sales. He started as a Sales Manager with Fibertex, and his most recent responsibilities included directing the Sales operation for Fibertex Nonwovens, North America, focusing mainly on the sales and business development of needlepunch nonwovens.
Carlos Benatto will take direct responsibility for the Spunlace Division, due to his extensive knowledge of this technology, product performance and market expectations.
Fibertex Nonwovens has also welcomed Jonathan Layer as Director of Commercial Business Development and Marketing for Fibertex Nonwovens, based at the headquarters in Denmark. Jonathan brings 12 years of industry experience, including commercial roles at Rockline Industries, Mogul SC Nonwovens, and the Aditya Birla Group. He also previously led spunlace business development at Fibertex North America, and in his new role will be focused on the market strategy and development of Fibertex's sustainable solutions and product offerings across technologies.
"Fibertex Nonwovens is absolutely committed to our customers, and your success, and look forward to ongoing engagement to unlock value for your organisation," the company said. "We believe that these organisational changes will enhance our ability into the coming years, and we are eager to explore new opportunities with you for the future."
