WASHINGTON - A cotton diaper brand from Vietnam has entered the US market for the first time.
Consumer goods distribution specialist Roosevelt has teamed up with Vietnamese firm Louisa & Rose, owner of the Rose Baby cotton diaper brand, which has been preparing to export its products to the US since 2021. Although it had previously met European CE/SGS standards, the brand still had to go through US standard safety tests. It took a year for the procedures to complete and Roosevelt LLC Group and Louisa & Rose have now reached an exclusive agreement to distribute Rose Baby cotton diapers in the United States.
Instead of using pulp and nylon to make diapers thick and hard, Rose Baby uses nonwoven cotton yarn for the diapers to be soft, fluffy, airy, and not irritating to the skin. And while most diapers only have one to two spill-proof partitions, Rose Baby diapers also have three partitions that help prevent leaking when they are full while they also use superabsorbent gel particles to prevent reverse osmosis rather than ordinary absorbent gel particles.
Rose Baby diapers are manufactured under a closed procedure, using antibacterial technology. The natural white colour of cotton fibres remains intact, printing ink is minimized to avoid lead poisoning, and chemical fragrances are not used at all in the process. The diapers use 100% natural, benign cotton fibres, with recyclable and environment-friendly bio-packaging. Used cotton diapers from Rose Baby can also self-decompose within a few years under natural conditions without releasing any toxic waste.
According to the Vietnamese manufacturer, Rose Baby cotton diapers have gained the trust of more than one million customers in Vietnam. Therefore, the brand is highly positive that it can compete in the US market on both quality and price. "We think that for children's products, quality is the top priority. Therefore, the chosen ingredients must be the best, softest, and safest, so that the diapers can absorb liquid the most effective way," said Ms. Do Thu Thuy, Rose Baby's Founder. "The way we make our products shows the premium quality and value of Rose Baby cotton diapers. We believe that quality is the key to customers' spending decisions. I hope this product will satisfy parents in the US, who always want the best for their children."
