Bostik podcast new episode: How Well Do You Know YOUR Customers?

WAUWATOSA - Bostik, the major supplier of adhesive solutions to manufacturers of absorbent hygiene articles, has launched episode 27 in its series of podcasts, which aims to outline holistic sustainable solutions, resources and support for the hygiene industry.

In this latest edition, we hear how Amrita Saigal, CEO of Kudos, identified the Millennial mother as her brand’s target consumer and went on a mission to understand her needs. During a recent conversation, Amrita shared how the company used audience feedback to refine their products.

CLICK HERE or Follow the link on the SNW homepage to tune in.