DALLAS - Kimberly-Clark has completed its acquisition of a majority stake in Thinx, Inc., a supplier of reusable period and incontinence underwear.
The company made an initial minority investment in Thinx, which includes four major brands - Thinx, Thinx (BTWN), Speax by Thinx, and Thinx for All, in 2019.
"Our investment in the success of Thinx represents a compelling strategic fit as we build our portfolio of period and light bladder leakage solutions, and we are excited for the opportunity this expanded partnership will provide to both Kimberly-Clark and Thinx," said Russ Torres, Group President of Kimberly-Clark's North American consumer business. "The investment in Thinx paves the road for collaboration and allows us to work together to drive category growth with our retail partners while continuing to support Thinx in direct-to-consumer channels."
"Kimberly-Clark invented the 'femcare' category 100 years ago and Thinx invented the 'femtech' category nine years ago," added Maria Molland, CEO of Thinx.. "It's fitting that we will be working more closely with a like-minded organization to realize our mission and vision, and to enable Thinx underwear to more quickly become a mainstream product for period and bladder leak needs."
Thinx is described as a 'disruptor' and leader in the reusable period and incontinence underwear category. With the continued advancement of hybrid environments, more consumers are staying and working from home, and they are demonstrating increased awareness and consideration for the category. Market trends also confirm consumers are seeking these additional solutions for their period and bladder leak needs.
"We have tremendous respect for Thinx and its accomplishments in period and light bladder leakage reusable underwear," said Alison Lewis, Chief Growth Officer for Kimberly-Clark. "The Thinx value proposition is particularly meaningful because it's rooted in purpose and consumer need. We're excited to partner with Thinx to bring these breakthrough products to more people and accelerate growth in this category."
