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  • Sustainable diaper brand looking to Thrive

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    SCOTTSDALE - Sustainable diaper brand Dyper joined Thrive Market, the member-first, online marketplace that aims to offer high quality but also environmentally-conscious products.

    The partnership marks the latest move in the Dyper mission to make sustainable, plant-based diapers accessible to all families, by introducing its products to the over one million Thrive Market members.

    "Dyper envisions a world where no diapers end up in landfills and sustainable diapers are made accessible to every family," said Sergio Radovcic, CEO of Dyper. "Introducing Dyper to Thrive Market’s one million-plus members is a key step in achieving this goal. Dyper believes in transparency, integrity and respect – values that are in line with Thrive Market’s mission."

    As Dyper notes, the average child uses 3,700 diapers, resulting in 27 billion diapers in landfills every year in the U.S. alone - where they sit for up to 500 years.

    Dyper is free of chlorine, latex, alcohol, lotions, TBT and Phthalates. The premium diapers are unprinted, unscented, soft to the touch, yet extremely durable and absorbent. They are crafted with viscose fibers from responsibly sourced Bamboo and packed in sustainable packaging.

    Dyper also offers an eco-conscious disposal system through the ReDyper service. The ReDyper service is described as the closest-to-zero impact diapering journey currently available. Through this optional service, the dirty diapers are centrally processed and compliantly composted. The program has diverted over 10 million pounds of dirty diapers from landfills, growing by 30,000 pounds each week. ReDyper is available as a mail-away service or with local curbside pickup in 10 cities across the US, expanding to an additional 50 U.S. cities in 2022.

    "Thrive Market's mission extends beyond making healthy living easy and affordable; we ensure that every brand and/or item is leaving our planet in better shape than when we found it," added Nika Levinson, Category Manager for Thrive Market. "We do this by ensuring farming practices, ingredients, and packaging all meet our high standards. Dyper is no exception; bamboo is a highly renewable resource, and the oxo-degradable packaging is a differentiator within this category. ReDyper service is what makes this brand a home run and is sure to shift how our members look at how they can reduce their waste."

    Dyper is also described as the first plastic neutral diaper, with total carbon offset, and sustainable packaging. The products are dermatologically tested by Dermatest, Standard 100 certified by Oeko Tex, and certified OK BioBased by TÜV.

     

     

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