NEW YORK - Baby care brand Coterie has launched a new wipe made made from 100% plant-based biodegradable and compostable materials.
Designed in partnership with Lenzing's Veocel brand, the Coterie Wipes, consisting of 99% water, are said to be the most sustainable and the largest (up to 30% bigger) baby wipes on the US market.
Following recent certification testing, they proved to be fully compostable after just a few weeks vs. hundreds of years and decompose even under the toughest of conditions. By comparison, the acceptable standard for compostable products can take up to six months, and plastic-based products, like most competitive wipes, can take hundreds of years, the company said.
Additionally, the wipes are the first-ever across the nation to be certified by the Environmental Working Group (EWG) for chemical safety, the
National Eczema Association for gentleness, and TÃœV-OK Compost HOME for sustainability.
"We're on a mission to revitalize the babycare space while setting new industry standards for performance and sustainability," said Frank Yu, Founder, and CEO of Coterie. "Our partnership with Veocel is a testament to our continued investment and dedication to sustainable innovation, and we're proud to have designed another high-performing product that provides the perfect combination of effective cleaning, enhanced skin health, and efficiency for the environment."
The Veocel Lyocell fibers are a natural and renewable raw material sourced from sustainably managed forests with FSC certification. They are manufactured using a patented closed-loop production process combined with a low environmental impact. Veocel fibres have been certified as biodegradable and compostable under industrial, home, soil, freshwater and marine conditions.
