CINCINNATI – In a response to market preferences, Procter & Gamble is introducing Pampers Pure Protection Hybrid Diapers that are part reusable.
A recent Pampers survey found that nearly half of all parents have tried cloth diapers but not as many continue to use them because leaks are common and changing them more frequently means more wash cycles.
Pampers Pure Protection Hybrid Diapers are a bid to bring the best of both disposables and durables by pairing soft, reusable cloth diaper covers with disposable inserts. Made to lock wetness away from skin for up to 12 hours, they keep a baby’s skin dry while producing less waste.
“At Pampers, we’ve spent thousands of hours speaking with parents globally about what will best fit their needs,” said Marty Vanderstelt, senior vice president for P&G’s North America Baby Care business. “Pampers Pure Protection Hybrid are for parents who want a diaper that produces less waste, but still seek the convenience and protection of a disposable diaper. This is one of our many steps forward in the journey to a sustainable planet.”
The hybrid diaper uses trusted Pampers technology to provides superior dryness and leak protection while using 25% less disposable materials.
The disposable inserts are also made with a plant-based liner, enriched with shea butter with an absorbent core and high leg cuffs to help prevent leaks.
The ‘one size fits most’ super soft reusable cloth covers are made with premium fabrics and feature adjustable leg elastics and waist snaps that will last through multiple changes. The machine washable covers are easy to clean with simple laundering instructions.
The diapers are hypoallergenic and contain no fragrances, elemental chlorine, latex (natural rubber), or parabens.
Over the past 25 years, P&G points out that it has reduced its disposable diaper weight by 50% and its packaging by 70%
