Lenzing adds Veocel to established e-branding service

LENZING - Cellulosic fibre specialist Lenzing is rolling out its existing E-Branding service to its Veocel brand of fibres, a move aimed at elevating supply chain transparency for its nonwovens business.

The online licensing platform will provide the Veocel brand’s expanding network of partners with a platform designed to increase the value of products by showcasing the use of sustainable, high-quality and ethically sourced materials.