HELSINKI - Wolva, described as Europe’s first CO2 negative women’s hygiene brand, has now launched.
Starting with sanitary pads and pantyliners, Wolva is launching first to selected European markets with products that as well are being climate positive, are also 100% vegan and biodegradeable.
According to Emilia Nordström, who is responsible for R&D Solutions at Delipap and the 'mother' of Wolva, the products have a very small carbon foot print to start with. They are mainly made of cellulose whilst the factory where Wolva products are made, runs on renewable energy and it is located near the forests where the material comes from in order to keep the operations as low emitting as possible.
" We wanted to create a product that would tick all the boxes from being super sustainable to being super comfy to being super safe," Nordström said. "With Wolva, I’m proud to say, we now have such a product. For us the goal was to have a sustainable, yet disposable, product with as low emissions as possible before we start compensating, or in our case, overcompensating, the remaining emissions. The CO2 emissions from our individual products range from 0,008 to 0,034 kg (cradle-to-gate / CO2 equivalent).
Despite the fact that there has been a lot of research behind the product making it both sustainable and absorbent, all Wolva products are also said to be super comfortable. With a soft, genuine 100% organic cotton layer, they fit well and are suitable for even the most sensitive skins. There are no traditional plastics, no dyes, no chlorine bleach nor any fragrances. Wolva’s sanitary pad is also certified with EU Ecolabel.
Wolva is created and made by Delipap, a Finnish family owned company which has been developing and designing sustainable feminine and baby care products for more than 40 years.
"The company was founded by my grandfather in 1979," Nordström explained. "He was a very innovative man and started to think about having much cleaner and safer hygiene products. He patented a new structure for hygiene products which lead to creating the company’s first diapers and gradually our first sanitary pads."
Wolva products are available now through its own online store wolva.com and at Amazon and will expand to other European countries later this year.
