NEW YORK - A new sustainable and socially responsible diaper brand has launched in the US.
Believe Diapers offers products made with bamboo, a renewable resource that is also hypoallergenic, antimicrobial and odour resistant. These super-soft, absorbent bamboo diapers are also free of all harmful chemicals, preservatives and additives.
As part of its offering Believe Diapers, which says that one in three U.S. families struggles to afford diapers, is also working with the Good+Foundation to provide a 1-for-1 charitable donation model, donating one diaper to a U.S. family in need for every Believe Diaper purchased. "Born of the insight that one in three U.S. families struggles to afford diapers, philanthropy is at the Brand's core," the company said in a statement. "Diaper need has a negative ripple effect, impacting an entire family's ability to work and attend school. To help address the shortage, Believe Diapers has pledged to donate one million diapers to U.S. families in need at launch, in addition to their 1-for-1 diaper matching donations."
Believe Diapers' CEO Joe Masi explained: "A little over a year ago, my wife [co-founder Uli Herzner] and I became aware of the extreme diaper need in the U.S. and furthermore, the implications caused by that lack of resource. From post-partum depression to the inability to enroll children in daycare, we founded Believe Diapers in an effort to alleviate some of this largescale need."
Diaper need is also a cause familiar to Good+Foundation. "Last year we saw a 500% increase in diaper requests as under-resourced families continue to struggle with diaper need in the United States," said Katherine Snider, CEO of Good+Foundation. "Tens of thousands of families across the country will benefit from this generous donation from Believe Diapers."
"While everyone deserves diaper security, creating a sustainable diaper out of respect to the environment is also extremely important to us – especially for the next generation around which our diapers will be placed," Uli Herzner added. "As diapers are a leading cause of pollution, Believe Diapers are crafted with renewable and sustainable materials in an effort to lessen the environmental impact and footprint associated with disposable goods."
