No long-term growth in PPE, says HanesBrands

WINSTON-SALEM – HanesBrands recorded net sales for PPE worth $959 million in 2020, but no longer views the business as a long-term growth opportunity.

Instead, the leading global marketer of branded everyday basic apparel will focus, via its Full Potential plan, on growing its Champion brand globally, driving growth in innerwear with brands and products that appeal to younger consumers, building e-commerce excellence across channels and streamlining its global portfolio.