STOCKHOLM - Hygiene and health company Essity is launching new ranges of washable absorbent underwear within its feminine care and incontinence products categories.
The underwear is said to offer invisible protection for up to eight hours, providing users with a more sustainable option than disposable protection.
The launch includes TENA Silhouette Washable Absorbent Underwear for women with light bladder weakness and with a focus on discretion while in its feminine care category, Essity has developed a line of period underwear called intimawear under the Libresse, Bodyform and Nana brands. The two products have different gusset lengths and come in different styles and with different types of lace.
“Essity has always been at the forefront of sustainable innovation and been fast in responding to the changing needs of consumers," said Tuomas Yrjölä, president, Global Brand, Innovation and Sustainability at Essity. "Therefore, we are very excited about our most recent innovation; the launch of absorbent and washable underwear. These products take wearing comfort to the next level and also demonstrate our commitment to sustainability by providing our consumers with a sustainable, re-usable solution.”
The launch of the products has commenced in Latin America and will continue in other markets in selected stores and online during the first quarter of 2021.
