STOCKHOLM - Ahlstrom-Munksjö is looking to strengthen its position in the durable nonwovens products sector with the launch of a new brand platform.
The intention of the Fibroc platform is to bring together a wide range of high performance products under the same brand, making it easier for business partners to recognize and understand the offering across the value chain.
“Thanks to its unique know-how and very wide technological platform, Ahlstrom-Munksjö has been able to create, throughout the years, an extensive range of high performance solutions specifically designed for durable applications,” explained Daniele Borlatto, executive vice president, Filtration & Performance. “As the demand of high performance media for durable applications continues to grow, including in the building industry, we saw a need to create a new product platform to simplify our product offering and make it easier for the major stakeholders along the value chain to understand our offering."
”In the Nonwovens business, we have developed a unique know-how when it comes to high performance facers for technical plasterboard applications, helping our customers to create new solutions for the most demanding applications,” added Pierre Mary, vice president, Nonwovens. “FibRoc will give us the required identity to present in a simple and straightforward manner the extensive product range we can offer to the market, making it much easier for our targeted customers to understand our full product offering, regardless of technology and place of manufacturing.”
The first product offering from the Fibroc platform will be focused on the flooring market and be rolled out later this year.
At this point, the main manufacturing platforms for the Fibroc offering will be Karhula (Finland), Tver (Russia) and Brignoud (France); these 3 plants are fully certified for quality (ISO 9001), safety (OHSAS 18001), and environmental (ISO 14001) standards.
