Coup for cotton in nonwovens

CARY – Cotton Incorporated has achieved a significant milestone in partnering with Procter & Gamble for the introduction of Pampers Pure Protection diapers and Aqua Pure wipes, writes contributing editor Adrian Wilson.

The organisation has worked ceaselessly to promote the benefits of cotton in nonwovens over the years and P&G has unleashed a major promotional campaign for the launch of the new product ranges.