The press kits contained featherweight packs of freeze-dried peaches and ice cream. The flowers on the tables were edible and beside their vases sat the latest Samsung virtual reality headsets. After a memorable simulated 3D space journey, Michael Jänecke, Messe Frankfurt’s director of brand management for technical textiles and textile processing, made a surprising entry wearing a vintage NASA uniform.
Held during the Heimtextil 2017 home textiles show in Frankfurt on 12 January, the press conference for the forthcoming Techtextil and Texprocess 2017 exhibitions was nothing if not distinctively different.
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