The wet wipes marketplace will have a new stallholder in 2016 if Hong Kong-based tissue products manufacturer, WipeMeWorld (WMW), completes its mission to launch the first disposable flushable wet-wipes-on-a- roll. Company founder Ronen Cojocaru speaks to Tony Whitfield.
The product combines the cleanliness of flushable wet wipes with the dispensing convenience of a traditional toilet roll, and WipeMe’s founder, Ronen Cojocaru, says ease of use for the consumer was at the heart of the design concept.
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