Kelheim Fibres spotlights flushability issues

Public awareness of the problems caused by moist cleaning wipes disposed of in the toilet is still limited, despite extensive press coverage.

In a bid to increase consumer understanding of the issue, viscose fibres producer Kelheim Fibres GmbH has created an animated film that focuses on the incorrect disposal of such wipes, and the proposed solution offered by the company’s Viloft short cut cellulosic fibre.