Clarity for cotton

Barnhardt Natural Fibers has launched the new Purified Cotton symbol for nonwoven-based personal care, wound care, baby care and adult incontinence product packaging to give consumers the assurance  they are buying products with the purest, safest and highest grade of cotton.

“There is no requirement that consumer packaging list content for the kinds of personal care products that touch human skin,” says president and COO Lewis Barnhardt. “We trust nutrition labels to tell us what we’re putting in our body, but we believe consumers are just as concerned about what they are putting on their body. Until now, unfortunately, they have had no way of knowing what was being used in their personal care products.

“Feminine care products and face and baby wipes are being made from manufactured chemical pulps or petroleum-derived materials like polyester. Consumers are being whitewashed into believing when they see the colour white that they are actually getting products containing cotton, and most of the time they simply aren’t. People are also being greenwashed into believing these often semi-synthetic, chemically-modified products are somehow ‘natural’, and nothing could be further from the truth.”