Most households in India use brooms made of natural grass to sweep floors. This natural product is the bestselling cleaning product in the country, but there’s one major drawback – small pieces of the broom, such as grass seeds, tend to be discarded, particularly when the broom is new – which causes more dust and dirt.
Freudenberg Gala Household Products and Freudenberg Home and Cleaning Solutions drew on bionic principles when developing a new broom for the Indian market and designed synthetic components that copy the performance of natural grass brooms.
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