The US and Canada, West Europe and Japan accounted for only about 7.5% of the global infant population in 2012.
By contrast, almost half of the infants currently in the world are in Asia and a third of them in just three countries – China, India and Indonesia.
It is hardly surprising then, that the manufacturers of baby diapers are intensely active in emerging markets where they see all the longer-term profitability.
The extent to which the major players in absorbent hygiene consumer products are currently expanding in Asia was underlined at the 2013 MTS Insight conference.
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