The adoption by the European Commission (EC) of a ‘product environmental footprint’ (PEF) approach to comparing products continues to cause controversy.
At the 8th European Bioplastics Conference which took place in Berlin from December 10-11th it was referred to as “overkill”.
The EC is currently at the pilot stage with its Single Market for Green Products initiative following a study which revealed that 48% of European consumers are confused by the stream of environmental information they receive.
In a bid to provide harmonisation, the Single Market for Green Products initiative puts forward two methods for measuring environmental performance throughout the lifecycle – the Product Environmental Footprint (PEF) and the Organisation Environmental Footprint (OEF).
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