HB Fuller’s hot melt adhesive product innovation and technical leadership in the nonwoven hygiene market has been recognised with the New Product Innovation Leadership Award from Frost & Sullivan.
The award recognises the development and successful commercialisation of two next generation, high cohesion olefin based, hot melt adhesive products – Full Care 5300 and 5650.
These technologies work across diaper construction applications and support the latest trends in diaper design such as ultra-thin and modified shapes, in addition to functionality.
In making the award, Frost & Sullivan also highlighted HB Fuller’s commitment to enhanced supply security for its adhesives and its development of technologies that enable customers to do more with less.
“The Full Care products offer superior performance with a potential reduction in total cost-in-use ownership for the customer, which makes them ideal upgrades from traditional adhesives in the nonwoven hygiene sector,” said a Frost & Sullivan spokesman. “The easy processability, unswerving quality, augmented bonding strength, low odour,and substrate flexibility possessed by these products puts them on a pedestal above similar products in the marketplace.”




