North America’s wipes boom

The North American disposable nonwovens wipes market is set to grow by 16% per year to 2017, according to the latest report from INDA.

“We’re pleasantly surprised by the unrelenting growth of the disposable nonwovens wipes industry, even during these challenging economic times for consumers and businesses,” says Brad Kalil, INDA’s director of market research and statistics. “In the consumer wipes segment – which accounts for two-thirds of the tonnage – we still see sustained growth in the mature baby wipes category, while both household and personal wipes expanded at a rapid rate, not only through broader usage but also with continuous product innovation.”

And a few variables may yet cause swift expansion within the industrial/institutional segment, he adds.

“These include the re-classification of wipes and laundered shop towels within the Resource Conservation Recovery Act (the Wiper Rule) and the medical industry’s increased liability around healthcare associated infections (HAIs).”

For further detais of the report, North American Wipes Market: Trends & Forecasts 2012-2017, see www.inda.org