WallArt from HP

Digital print nonwoven wallcoverings from Ahlstrom and Neschen were among the samples on display at last week’s Fespa show in London, as part of Hewlett-Packard’s WallArt solution display.

WallArt is a new end-to-end digital printing solution for the creation and production of bespoke wallcoverings targeted at print service providers and wallcovering manufacturers.

It consists of a modular range of design software, media, printing and finishing options to help customers expand their wallcovering business.

An easy-to-use, cloud-based web service simplifies the design, visualisation and production of customised wallcoverings along with solutions partner AVA, including design software and the AVA raster image processor (RIP) for file preparation as well as ripping with enhanced colour management.

A wide range of compatible wall decoration media from HP and it partners, includes nonwovens along with coated and uncoated vinyl, paper and PVC-free substrates

High-volume, on-demand wallcovering production is carried out with the HP Scitex LX600 and LX850 industrial printers, using Ecologo and Greenguard certified latex inks.

Customers can also render realistic visualisations of wallcoverings using their own content for backgrounds, objects and text with advanced image quality as well as scaling features. Requiring no special software or infrastructure support, the cloud-based HP WallArt Solution, allows for fast, convenient client reviews and approvals, keeping all parties involved throughout the process.