Odour innovation at M&S

Marks & Spencer is introducing new underarm clothing tags which harness and store the molecules responsible for the smell of body odour into its men’s suits this month.

DeoTags, developed by UK technical fabric innovator Odegon Technologies, eliminate the unwanted smell resulting from human sweat via a small and discrete 7cm x 4cm fabric tag housing a three-dimensional mesh of highly absorbent material.

The DeoTags will be discreetly sewn into the underarm of three suits and one blazer available nationwide and online by M&S as part of the retailer’s summer range.