MUMBAI - Rahul Bansal, AVP, Global Business Development Head – Nonwoven and Birla Cellulose, outlines the importance of cost-effectiveness and consumer acceptance when it comes to sustainable nonwovens products.

Across the world, there has been a strong shift towards sustainability. Emergence of various legislation focused on sustainability across the world, inclusion of a dedicated goal by the UN around sustainability to ensure sustainable consumption and production patterns are amongst a few highlighting this shift.

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