Albstadt - Nonwovens systems supplier Groz Beckert will offer both an in-person and a virtual service to visitors at next month's ITMA Asia + CITME exhibition.

The 7th edition of the show takes place from 12–16 June 2021 in Shanghai, China with Groz-Beckert presenting the new products from all six of its key product areas.

The products will be presented both physically as exhibits and in extended form via augmented reality in Hall 4, Booth C31. However, with travel restrictions still in place in some parts of the world, the company is also inviting all visitors who cannot travel to the trade fair the opportunity to visit its virtual booth.

The three-dimensional virtual space has been designed to match the original booth with the Albstadt, Germany, based firm developing a digital service specifically for the trade fair. Visitors can move through the virtual space alone or together with a Groz-Beckert employee and view all exhibits in 3D. Free registration is required to attend the digital trade fair, which is possible approximately two weeks before the start of the show. Further information can be found on the Groz-Beckert website.

Both the physical and virtual booths will feature the same products with the Nonwovens product area presenting several product innovations.

The patented Gebecon felting needle will be one of the highlights of the Felting product area, which can be viewed in detail thanks to augmented reality. It offers an improved surface quality and optimized bending resistance. Know-how protection and improved needle logistics are just two of the numerous advantages of the customer product that the area will be highlighting for customers at the booth.

Visitors to the Tufting product area, meanwhile, will discover the measurable advantages achieved during the production of tufted floor coverings using the Groz-Beckert Tufting Gauge Part Systems. A coordinated combination of materials and the functional interaction of all tools ensure the quality and economic results of the tufting process.

Founded in 1852, the family-owned company now employs around 9,000 people and generated a turnover of €618 million in 2020. Groz-Beckert currently operates with agencies, production and distribution subsidiaries in more than 150 countries around the world.