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CARY - INDA has outlined five key pillars, which it says will act as a roadmap to move the nonwovens industry forward from the business challenges of the Covid-19 pandemic.

The trade association says it has updated its value proposition to grow the nonwovens industry and establish its global leadership and versatility in delivering essential, environmentally-responsible materials and products.

Resulting from an extensive strategic review process guided by industry experts, the new plan positions INDA to move forward from the business challenges of COVID that impacted its ability to hold in-person events.

INDA says it aims to "equip the nonwovens industry and its customers to achieve business growth by focusing resources on shaping the external environment, and fostering actionable thought leadership on crucial issues". The association will also continue to strengthen its vital role of bringing together industry experts in a pre-competitive environment by organizing and leading working groups and committees to focus on areas of mutual concern.

“We are excited to move forward with an ambitious yet achievable roadmap for INDA’s vibrant future,” said Chris Astley, INDA Board Chair and Chief Commercial Officer of Glatfelter. “This new plan reflects our intimate knowledge of the new industry expectations and positions INDA to support our members as they continue to overcome disruptions caused by the pandemic, and position themselves to thrive in the new and evolving landscape."

Dave Rousse, INDA President, added: “We enthusiastically embrace the new foundation based on five key pillars that will guide INDA activities.” These pillars are: convene and connect the industry through trade shows and conferences; achieve industry relevance among policy makers, end users, and other key stakeholders; advocate for the nonwovens industry in public policy forums; deliver market insights for better decision making; and provide training programs to sustain the industry’s innovative edge.

“With last month’s announcement of Tony Fragnito joining INDA as Chief Operating Officer, we are ready to implement this plan and take it into the future. I look forward to working with him to drive INDA’s continuous pursuit of excellence in providing ever greater value to our industry and our members.”

INDA said it had retained several outside resources to survey members and develop this plan, as well as recruit the support needed to execute the plan over the next several years.

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