CINCINNATI - Procter & Gamble has developed a plant-based liner enriched with shea for its Pampers Pure diapers range.

This plant-based liner is designed to help keep a baby’s skin hydrated while also serving as a barrier between the skin and moisture in the diaper.

Pure diapers are clinically proven hypoallergenic, now combining the naturally derived shea butter emollient with premium cotton, and other chosen ingredients that are gentle for baby’s delicate skin. They are made without chlorine bleaching, fragrance, parabens, natural rubber latex and the 26 allergens identified by the European Union as most likely to cause skin allergies.

Each diaper provides an absorbent core with three channels to help ensure even wetness distribution throughout as well as a wetness indicator strip on the exterior of the diaper to flag when full.

“Pampers Pure diapers contain ingredients parents are passionate about and are free from the ones they aren’t,” said Andre Schulten, P&G Senior Vice President, North America Baby Care. “This is why Pampers Pure diapers are now enriched with shea butter, providing our best in class protection and outstanding skin care and dryness.”